About Book

Weaponized Words by Kurt Braddock presents a groundbreaking examination of how terrorist organizations strategically use persuasive communication to radicalize individuals. Rooted in empirical research and classical persuasion theory, the book explores how extremists utilize digital channels such as YouTube, forums, websites, and social media to influence and mobilize individuals. Braddock meticulously explains the psychological mechanisms behind such radical influence—drawing on theories like narrative transportation, inoculation, and cognitive dissonance—and offers an applied framework for crafting counter-narratives to disrupt this process. The book emphasizes a scientific and evidence-based strategy for designing and evaluating counter-radicalization messages, aimed at preempting the recruitment process and rehabilitating vulnerable minds. Weaponized Words by Kurt Braddock presents a groundbreaking examination of how terrorist organizations strategically use persuasive communication to radicalize individuals. Rooted in empirical research and classical persuasion theory, the book explores how extremists utilize digital channels such as YouTube, forums, websites, and social media to influence and mobilize individuals. Braddock meticulously explains the psychological mechanisms behind such radical influence—drawing on theories like narrative transportation, inoculation, and cognitive dissonance—and offers an applied framework for crafting counter-narratives to disrupt this process. The book emphasizes a scientific and evidence-based strategy for designing and evaluating counter-radicalization messages, aimed at preempting the recruitment process and rehabilitating vulnerable minds. Weaponized Words by Kurt Braddock presents a groundbreaking examination of how terrorist organizations strategically use persuasive communication to radicalize individuals. Rooted in empirical research and classical persuasion theory, the book explores how extremists utilize digital channels such as YouTube, forums, websites, and social media to influence and mobilize individuals. Braddock meticulously explains the psychological mechanisms behind such radical influence—drawing on theories like narrative transportation, inoculation, and cognitive dissonance—and offers an applied framework for crafting counter-narratives to disrupt this process. The book emphasizes a scientific and evidence-based strategy for designing and evaluating counter-radicalization messages, aimed at preempting the recruitment process and rehabilitating vulnerable minds. Weaponized Words by Kurt Braddock presents a groundbreaking examination of how terrorist organizations strategically use persuasive communication to radicalize individuals. Rooted in empirical research and classical persuasion theory, the book explores how extremists utilize digital channels such as YouTube, forums, websites, and social media to influence and mobilize individuals. Braddock meticulously explains the psychological mechanisms behind such radical influence—drawing on theories like narrative transportation, inoculation, and cognitive dissonance—and offers an applied framework for crafting counter-narratives to disrupt this process. The book emphasizes a scientific and evidence-based strategy for designing and evaluating counter-radicalization messages, aimed at preempting the recruitment process and rehabilitating vulnerable minds.